FOR IMMEDIATE RELEASE   

Release No. SPR-08-103-01    

Gina Veazey, The Synergist
(703) 846-0734; gveazey@aiha.org

Melissa Hurley, AIHA Communications
(703) 846-0740; mhurley@aiha.org

The Synergist: New and Improved

AIHA unveils the next big piece of its rebranding effort, a new look for its flagship magazine

FAIRFAX, VA (January 3, 2008) — The American Industrial Hygiene Association (AIHA) introduced today the redesign of its monthly magazine, The Synergist. In the January debut issue, the new look – and the new approach to content that readers will find in some sections – not only is respectful of the past, but also builds on its traditions. At the same time, the new design, which is the latest element of the ongoing AIHA rebranding effort, showcases a more contemporary image.

According to the responses from its latest reader survey, The Synergist readers are time-starved, so the redesign favors more concise articles and focuses more on easy-to-read bulleted lists, sidebar boxes, tables, and figures. This approach should help readers navigate the magazine more easily and assist them in prioritizing articles to read first. This editorial approach also should help readers get more out of articles they decide to skim instead.

Please contact Gina Veazey, AIHA’s director of communications, at (703) 846-0734 or gveazey@aiha.org with questions regarding The Synergist. For more information, please visit http://www.aiha.org/synergist.htm.

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Founded in 1939, the American Industrial Hygiene Association (AIHA) is the premier association of industrial hygiene and occupational and environmental health and safety professionals. AIHA’s 10,600 members play a crucial role on the front line of worker health and safety every day. Members represent a cross-section of industry, private business, labor, government, and academia. For more information on AIHA, visit www.aiha.org.