Sponsored Posts
Appearing across all (4) social media platforms per week x 4 weeks: $2,000

AIHA's Social Media

Sponsorship inclusions:

  • All copy developed and provided by Sponsor; subject to approval by AIHA. All posts will be tagged with “Sponsored by” or “In Partnership with”.
  • Sponsor to provide a total of (4) posts per platform (Facebook, LinkedIn, Twitter, and Instagram), to be posted weekly for the month of your campaign. (One post per week x 4 weeks = 12 total posts)
  • No more than (2) of the (4) weekly posts should be product-specific. The additional posts should be educational/informative in nature pointing to case studies, whitepapers, blogs, etc. hosted on your site.
  • Post campaign data to include:
    • Likes
    • Comments
    • Shares
    • Link clicks
    • Interaction rate
    • Video views
    • Organic views
    • 30-second views

Specs:

  • All materials are due the 15th of the previous month
  • Sponsor may include up to 2 hashtags (topic-based hashtags recommended to expand reach)
  • Sponsor should provide a LOGO in png or JPG format.
  • Sponsor should include trackable URL
  • All posts should include one static image or video.
  • Facebook: copy truncated at 400 characters
  • LinkedIn: copy truncated at 140 characters
  • Twitter: 280 characters
  • Instagram: 2,200 characters
  • Each post should be labeled with the week in which you want them to post.
  • Posts will be added to AIHA’s master calendar and post on all platforms one time per week for a total of four dates in the month.

Image and video sizes and specs:

LinkedIn

  • Image must be provided in two sizes: 552x228 (preview), 1200x628 (min), or 1200x1200 (max)
  • Video duration and specs: 30-90 seconds, 5GB max file size

Facebook

  • Image must be provided in two sizes: 1200x628 (preview) and 1200x1200 (max)
  • Video duration and specs: 60 seconds, 4GB max file size

Twitter

  • Image must be provided in two sizes: 552x228 (preview), 1200x628 (min), or 1200x1200 (max)
  • Video duration and specs: 30-90 seconds, 5GB max file size

Instagram

  • 2,200 characters
  • Story: 1080px by 1920px (a 9:16 aspect ratio)
  • Feed image: 1080x1080
  • Reel: under 60 seconds 1080px by 1920px for a 9:16 aspect
  • IGtv Over 60 seconds 1080px by 1920px for a 9:16 aspect videos must be Vertical

Social Media Takeover

Sponsored Posts appearing across a select social media platform for one day: $2,500

AIHA's Social Media

Sponsorship inclusions:

  • All copy developed and provided by Sponsor; subject to approval by AIHA. All posts will be tagged with “Sponsored by” or “In Partnership with”.
  • Sponsor to select Facebook, Instagram or Twitter for their takeover.
  • Sponsor to provide a total of (5) posts for the selected platform to be posted throughout ONE day during the selected month. Date is TBD by AIHA. No guaranteed dates.
  • Following your takeover day, AIHA will post on LinkedIn the Saturday following the takeover the post that received the most engagement to drive traffic back. AIHA LinkedIn traffic spikes on Saturday afternoons.
  • No more than (2) of the (5) posts should be product-specific. The additional posts should be educational/informative in nature pointing to case studies, whitepapers, blogs, etc. hosted on your site.
  • Post campaign data to include:
    • Impressions
    • Likes
    • Comments
    • Shares
    • Link clicks
    • Interaction rate
    • Video views
    • Organic views
    • 30-second views

Specs:

  • All materials are due the 15th of the previous month
  • Sponsor may include up to 2 hashtags (topic-based hashtags recommended to expand reach)
  • Sponsor should provide a LOGO in png or JPG format.
  • Sponsor should include trackable URL
  • AIHA strongly recommends your first post be a video to introduce you company, brand and mission.
  • All posts should include one static image or video.
  • Facebook: copy truncated at 400 characters
  • LinkedIn: copy truncated at 140 characters
  • Twitter: 280 characters
  • Instagram: 2,200 characters
  • IMPORTANT NOTE: All character counts include links!
  • Date will be selected based on availability. AIHA will pre-schedule the posts to deploy throughout the selected day.

Image and video sizes and specs:

LinkedIn

  • Image must be provided in two sizes: 552x228 (preview), 1200x628 (min), or 1200x1200 (max)
  • Video duration and specs: 30-90 seconds, 5GB max file size

Facebook

  • Image must be provided in two sizes: 1200x628 (preview) and 1200x1200 (max)
  • Video duration and specs: 60 seconds, 4GB max file size

Twitter

  • Image must be provided in two sizes: 552x228 (preview), 1200x628 (min), or 1200x1200 (max)
  • Video duration and specs: 30-90 seconds, 5GB max file size

Instagram

  • 2,200 characters
  • Story: 1080px by 1920px (a 9:16 aspect ratio)
  • Feed image: 1080x1080
  • Reel: under 60 seconds 1080px by 1920px for a 9:16 aspect
  • IGtv Over 60 seconds 1080px by 1920px for a 9:16 aspect videos must be Vertical

To reserve your space for dates in January-March or July-December, please contact Holly Klarman or call 410-584-1954.

To reserve your space for dates in April - June during peak AIHceEXP promotion, please contact Laura Cilano Garcia or call 703-846-0748.

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