Sponsored Social Media

You’re already talking to people who know and love you on your own social media channels. Now, you can align your brand and content with AIHA and engage our followers on social media with compelling content, products, and services.

Month Long Option

Sponsorship Across ALL four AIHA Platforms: 1 post per week for four weeks on all four platforms!

Sponsorship inclusions:

• All copy developed and provided by Sponsor; subject to approval by AIHA. All posts will be tagged with “Sponsored by” or “In Partnership with”.
• Sponsor to provide a total of (4) posts; sponsored posts to appear across all (4) social media platforms: one post per platform per week for a max of 4 weeks (TW, LN, Insta, FB)
• No more than (2) of the (4) weekly posts should be product-specific. The additional posts should be educational/informative in nature pointing to case studies, whitepapers, blogs, etc. hosted on your site.
• Post campaign data to include:
• Likes
• Comments
• Shares
• Link clicks
• Interaction rate
• Video views
• Organic views
• 30-second views

Specs:

• All materials are due the 15th of the previous month
• Sponsor may include up to 2 hashtags (topic-based hashtags recommended to expand reach)
• Sponsor should provide a LOGO in png or JPG format.
• Sponsor should include trackable URL
• All posts should include one static image or video.
• Facebook: copy truncated at 400 characters
• LinkedIn: copy truncated at 140 characters
• Twitter: 280 characters
• Instagram: 2,200 characters
• Each post should be labeled with the week in which you want them to post.
• Posts will be added to AIHA’s master calendar and post on all platforms one time per week for a total of four dates in the month.

Single Day Takeover

Sponsored Posts appearing across a select social media platform for one day: $2,500

Sponsorship inclusions:

• All copy developed and provided by Sponsor; subject to approval by AIHA. All posts will be tagged with “Sponsored by” or “In Partnership with”.
• Sponsor to select Facebook, Instagram or Twitter for their takeover.
• Sponsor to provide a total of (5) posts for the selected platform to be posted throughout ONE day during the selected month. Date is TBD by AIHA. No guaranteed dates.
• Following your takeover day, AIHA will post on LinkedIn the Saturday following the takeover the post that received the most engagement to drive traffic back. AIHA LinkedIn traffic spikes on Saturday afternoons.
• No more than (2) of the (5) posts should be product-specific. The additional posts should be educational/informative in nature pointing to case studies, whitepapers, blogs, etc. hosted on your site.
• Post campaign data to include:
• Impressions
• Likes
• Comments
• Shares
• Link clicks
• Interaction rate
• Video views
• Organic views
• 30-second views

Specs:

• All materials are due the 15th of the previous month
• Sponsor may include up to 2 hashtags (topic-based hashtags recommended to expand reach)
• Sponsor should provide a LOGO in png or JPG format.
• Sponsor should include trackable URL
• AIHA strongly recommends your first post be a video to introduce you company, brand and mission.
• All posts should include one static image or video.
• Facebook: copy truncated at 400 characters
• LinkedIn: copy truncated at 140 characters
• Twitter: 280 characters
• Instagram: 2,200 characters
• IMPORTANT NOTE: All character counts include links!
• Date will be selected based on availability. AIHA will pre-schedule the posts to deploy throughout the selected day.