|Inside Front Cover||$4,475||$4,350||$4,040||$3,960||$3,700|
|Inside Back Cover||$4,300||$4,095||$3,805||$3,695||$3,485|
*Other guaranteed positions available at 10% premium
|1/2 Page Horizontal||$2,740||$2,650||$2,540||$2,425||$2,285|
|1/4 Page Vertical||$2,090||$2,035||$1,965||$1,905||$1,810|
|1/6 Page Vertical||$1,800||$1,770||$1,720||$1,670||$1,615|
Black and White
|1/2 Page Horizontal||$1,625||$1,540||$1,425||$1,315||$1,170|
|1/4 Page Vertical||$1,000||$925||$850||$795||$700|
|1/6 Page Vertical||$715||$685||$645||$595||$535|
*Spot Color (CMYK): Add $500 to above rates
2020 Print Deadlines
(Scroll down for Digital Deadlines)
|Issue Date||Space Close||Art Due|
Discounts: 15% discount for recognized agencies, net 30 days.
Guaranteed Positions: Special position guaranteed at a 10% premium on a non-cancelable basis.
Ad Preparation Charges: If you would like assistance in producing your ad, please ask your account executive for current rates. If electronic files are not submitted correctly, any necessary changes will be billed to advertiser.
Issuance and Closing Dates: 11 issues are published each year; see editorial calendar for mailing dates.
Please note: The Synergist abides by the guidelines for editors and publishers created by the American Society of Magazine Editors, which articulate principles for transparency in editorial content and advertising. In keeping with the ASME guidelines, The Synergist will not place print or digital advertisements for specific products, services, or companies within or adjacent to editorial content that discusses those products, services, or companies. Please direct any questions regarding placement of your ad to Holly Klarman.
Advertiser supplies inserts completed, printed and ready for binding in sufficient quantity to match press run for scheduled issue. A paper and insert sample must be submitted to the editor for approval 10 days prior to the materials due date. Inserts billed as follows:
- Two-page inserts: Two times the earned frequency black-and-white rate plus $950 commissionable bind-in rate.
- Four-page inserts: Three times the earned frequency black-and-white rate plus $950 commissionable bind-in rate.
- Business-reply cards: One time earned frequency black-and-white rate plus $950 commissionable bind-in rate.
Print Ad Size Specifications
*NOTE: Trim size of spread is 16-3/4" x 10-7/8”. For bleed, extend artwork 1/8” beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8” inside all edges.
|Full Page (bleed)*||8-5/8"||11-1/8"|
*NOTE: Trim size of publication is 8-3/8” x 10-7/8”. For bleed, extend artwork 1/8” beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8” inside all edges.
|Full Page (no bleed)||7"||10"|
|1/2 Page Horizontal||7-3/8"||4-7/8"|
Holly Klarman | 410-584-1954 | firstname.lastname@example.org
Electronic File Requirements for Print Ad Insertions
Do NOT include a bleed with fractional ads.
Please supply only a print-ready PDF file. We cannot accept any native application file formats (no Word, InDesign, Publisher, etc.) or any other file format. PDF must be a high resolution, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.
Color: Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable.
Black-and-white ads should use black only (not 4-color); images should be grayscale.
2-color ads should be built from CMYK process. Do not use Pantone/spot colors. We cannot guarantee an exact color match for spot colors.
We use an on-screen soft-proofing process. You are not required to send a printed proof.
The publisher is not responsible for printing errors due to incorrect file preparation.
Please supply only a print-ready PDF file.
We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi.
All fonts must be embedded.
Do NOT include printer’s marks (crop marks, registration marks, etc) in the file submission.
Do NOT include a bleed with fractional ads unless specified.
Color ads must use CMYK color only. RGB color or spot ads (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale.
For PRINT ad submissions, please go to https://aiha.sendmyad.com to submit files.
For DIGITAL ad submissions, please email direct to email@example.com.
For questions about submitting artwork, contact:
Terri Wood, MCI USA,