“Leadership is influence - nothing more, nothing less” - John Maxwell.

The question is how do we learn to influence the people we have the privilege to lead in a way that honors and serves them?

Ethical Influence is a four-part framework that explores the art and science of transforming awareness and influence of self and awareness and influence of others.


Please come prepared to be an active (not passive) learner - cameras on, clear eyes, full hearts, can't lose.

Value Added

Leadership transformation guaranteed. The audience will leave the presentation with an inspired sense of self and others, tools for immediate application to turn that inspiration into results, and a commitment that today is the day, and now is the time.

Learning Outcomes

Upon completion, the participant will be able to:

  • Create a new state of peak performance
    • Your state is a three-part framework that creates the lens through which you experience the world around you. Part one is your point of visual and mental focus. We find what we focus on, and so to create a peak state, we must shift our focus towards opportunity and outcome and away from the thoughts and circumstances that diminish our power.
    • Once you’ve focused on what you want, it’s critical to support that outcome with the language you speak to yourself and others. As a result, your “I am” statements allow you to summon the version of you best suited to take on the moment at hand.
    • Your mind translates the story your body tells it. So, align your physiology with your focus and language to complete your peak performance state.
  • Intentionally shift your mindset to own and solve problems
    • Acknowledge only the facts to eliminate the stories you tell yourself and others.
    • Ask, “what am I doing to cause this result?” to consciously acknowledge that you are, in fact, powerful enough to influence the situation.
    • Claim the power and responsibility to affect change; seek answers to “what must I change to change what is happening?
  • Ask better questions to drive better results
    • Break the pattern of listening for what you can get and instead start listening for what you can give.
    • Ask questions with genuine curiosity to learn what is most important to others.
    • Prioritize their #1 need to create better experiences and results.
  • Learn to live and lead courageously and generously
    • Be courageously clear and honest about what you are asking for and why.
    • Embrace contributive communication - shift your tone and intent to speak to and listen for what is needed rather than what you want.
    • Generously explore what you can contribute rather than gain.

Transfer of Knowledge

  • Hands-on demonstrations and practicum
  • Practice exercises
  • Group activities


Keith Mercurio, CEO, Ethical Influence Global. Sr. Director, Executive Success, ServiceTitan

Hi, I’m Keith!

By my early twenties, I had adopted the belief that the world was unfair, and the identity that I

was a victim to it. I had failed out of college and into a floundering career as a plumbing

apprentice, and I blamed a lot of people and circumstances for the way my life had turned out.

But along the way, a few mentors who never gave up on me helped me discover that it was how

I was choosing to see myself that was determining my results and that if I wanted more, I would

need to become more. This discovery elevated my career, and in my path from plumber, to

salesman, to trainer, speaker and coach, I have discovered that identity is what drives the

outcomes of our businesses and our lives.

Through speaking, coaching, training and consulting, I serve leaders to transform their identity to

influence the culture and performance of their businesses. In the past 8 years I've spoken to

nearly 20,000 people on the topics of leadership, influence, sales, and personal development. I've

spent over 7,000 hours in front of audiences mastering the art and science of facilitation and

engagement, and the remaining time obsessing over how to be better. As a coach, trainer and

consultant, over 600 businesses and hundreds of leaders have given me the privilege of being

their guide as they transformed their own leadership identity and led unprecedented growth for

their teams.