AIHA Wins Another Platinum in MarCom Awards International Creative Competition
FOR IMMEDIATE RELEASE
Release No. FLL-18-1031-01
FALLS CHURCH, Va. (October 31, 2018) — The American Industrial Hygiene Association® (AIHA) is pleased to announce that the second issue of its IH Heroes comic, On the Fly, has won a Platinum Award by the Association of Marketing and Communication Professionals (AMCP) MarCom Awards. This is the second year that AIHA’s creative efforts in promoting industrial and occupational hygiene are recognized by AMCP. In 2017, AIHA also received two Gold Awards for the IHHeroes.org website and the first issue of its IH Heroes comic, The Human Factor, as well as a Platinum Award for the first two installments of its I Am IH video documentary series. All four elements are part of the award-winning #IAmIH outreach and awareness campaign.
“We are honored that AMCP has awarded this vital public education effort,” said Susan Marchese, Managing Director of Marketing and Communications at AIHA who led the team to develop this public awareness effort. “The name of the profession, ‘industrial hygiene’ does not resound with the general public, yet IH professionals are the quiet heroes in every workplace, assuring prevention of workplace injuries, illness and death. By depicting industrial hygienists in relatable story lines through our multi-media outreach tools, we have begun to increase the understanding of AIHA’s mission.”
This year’s Platinum Award was given in the Pro Bono category, which recognizes materials and efforts conducted by an organization to further a public initiative. “Our comic series are provided in digital and print at no charge to those who wish to present industrial hygiene to the next generation of students,” said Ben H. Rome, AIHA’s Marketing Manager. “Because IH is a rich, diverse, and vital STEM profession, we want our future generations to be aware of how rewarding and exciting it is to work towards public safety, health, and wellbeing in the workplace.”
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers enter to win and be recognized. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 24-year-old international organization consisting of several thousand creative professionals.
A list of Gold and Platinum winners can be found on the MarCom Awards website. Winners of the MarCom Awards range in size from individual communicators to media conglomerates and Fortune 500 companies. AIHA is honored that its #IAmIH campaign continues to stand out amongst rigorous competition.
Founded in 1939, AIHA is a nonprofit organization serving professionals dedicated to the anticipation, recognition, evaluation, control, and confirmation of environmental stressors in or arising from the workplace that may result in injury, illness, impairment, or affect the well-being of workers and members of the community. We provide comprehensive education programs and other products and services that help its members maintain the highest professional standards.
More than half of the nearly 8,500 members are certified industrial hygienists (CIHs), and many hold other professional designations. AIHA serves as a resource for those employed in the industrial, consulting, academic, and government sectors.